Published by: Joe Lenane | Published Date: 23rd July 2012
From today, Pall Mall will be moving its 12.5g variant into a new 11 gramme pouch and reducing the gramme for gramme price, making it even better value than before.
The new 11 gramme pack format is priced at £2.99 is in direct response to in-depth focus groups conducted on a nationwide basis by BAT in April 2012.
British American Tobacco UK’s Brand Manager for OTP, Henry Lewis comments: “Since we launched Pall Mall RYO into the UK in 2010 we have been utterly true in ensuring that the brand offers adult smokers a quality blend from a trusted brand at a low out-of-pocket price – the right price, the right blend and the right brand – a powerful combination which has been central to its success. The move into a new 11 gramme pouch continues Pall Mall’s track-record of understanding the needs of the RYO adult smoker and delivering a product that meets these needs.”
The research, commissioned by British American Tobacco UK (BAT UK), clearly demonstrated that adult smokers wanted a quality RYO product priced under £3.00. On the basis that the price point is one of the key drivers in brand selection in this category, ensuring that Pall Mall delivers on this requirement is vital.
Over the last three years the RYO sector has enjoyed double-digit growth as adult smokers demand excellent value for their money on quality convenience purchases in continuing tough economic conditions. The new Pall Mall 11 gramme pouch provides just this: a quality product at an affordable price.
Pall Mall’s 11 gramme RYO pouch will initially be available nationally in PMP from August in all good distributors and in Non-PMP from October.
For more information and to purchase products retailers should call: 0800 444 236 or email: firstname.lastname@example.org
Source - thebluedoor