Published by: Joe Lenane | Published Date: 28th March 2012
Following ABC to the letter can increase sales - but Newspro's focus on range and space can reap more.
ABC helps to keep your display fresh and boost profits – but NFRN Newspro is even better!
Using the latest bi-annual magazine sales figures from the Audit Bureau of Circulations can help magazine stockists boost profits and sales but according to NFRN Product Manager Brian Murphy the NFRN Newspro experience is even more effective.
“More than 200 members are now participating in NFRN Newpro and our data shows how focusing on range and space works for every store every time.”
In the July to December 2011 ABC sales period, bestseller sales fell 5 per cent, with Hello! the only title to post an increase (5.7 per cent) out of the 27 audited women’s weeklies.
Glamour retained the top monthlies slot, while Marie Claire and Your Home increased their sales by 2.1 per cent and 0.7 per cent respectively, and many titles with an “Olympic” theme performed well.
Kids’ title Moshi Monsters launched into the top 20 and new titles Style at Home, Octonauts, Something Special, We Love Pop, Strike it and Gurgle were among the best launches of last year.
In the adult sector, independent retailers have more than 55 per cent of sales, which is worth £16.3million every year.