Published by: Joe Lenane | Published Date: 22nd August 2013
The NFRN has re-issued its code of practice on displaying these titles.
The display of lads' mags has come back into the media spotlight today with the Co-operative Group ordering publishers to cover them in modesty bags or face having them removed from shelves at the group's 4,000 stores.
In the light of this, the NFRN is republishing its guidance on displaying lads' mags and top-shelf titles.
With express permission of the publishers of adult top-shelf titles, the NFRN recommends the following Code of Practice:
Members are also advised to be responsive to the views of their customers and, in particular they are advised that they are not obliged to stock these titles if they have objections on religious, moral or other grounds.
Although these are not top-shelf titles, we do urge members to be sensitive to the concerns of consumers, particularly in relation to the display of titles with front covers and/or content that may be inappropriate to display at a young person’s eye-level or below.
To minimise complaints from consumers, without adversely affecting the sale of these titles, we recommend:
The size of some titles preclude them being displayed from a magazine rack. However, with a little common-sense you can still minimise consumer complaints about titles with front covers that may cause offence, for instance:
By following this advice, it is most unlikely that you will adversely affect the sale of any title. On the contrary, by making your customers aware that you adopt a “family friendly” policy on display, you may find that parents with children are much happier to shop in your store.
Remember. It’s your business and you cannot be forced to stock any title that you and your customers find objectionable.