Booker's Euro Shopper Energy Drink has the fastest rate of sale of any impulse soft drink. According to new research, with sales of 36.4 cans per week, it is outselling its nearest competitor by  over double the rate.

Over 35, 000 customers have purchased the drink, which Booker says does not steal sales from other brands.  It offers independent retailers a high POR of 36.3% and with a price mark of just 35p, it is great value for the money.  This product leads the way for Euro Shopper, which is now worth over £60 million and is the fastest growing brand in the convenience market.

“Euro Shopper Energy Drink is a tremendous product and continues to go from strength to strength,” said Steve Fox, Sales Director – Retail.  “This research proves that the drink offers a significant cash profit contribution for retailers due to the volume of sales.  However, equally important is that the product tastes great, so shoppers love it.  I would encourage all independent retailers to stock Euro Shopper Energy Drink and to help them we are offering it on sale or return as we are confident it will drive incremental sales.”

*Research by ACN for CCE

Publisher:

National Federation of Retail Newsagents

Published Date:

10-Dec-09

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